An ode to nature and full sustainability — with a sensual journey through all states of Luup material. Revealing the world’s first fully recyclable & redesignable synthetic material, that is closing the circle. A choreography of textures, viscosity, shapes and colors in an endless loop from raw bit to product and back.

Creating a complete visual identity hand in hand with a new brand name, logo and communication strategy to initiate this innovative material.

AGENCY & PRODUCTION  Yvonne Inlund & Freelance Team