Tearing down production boundaries to bloom as a leading creative partner and content creator for the whole campaign introducing the bold international product launch of Siemens Home Connect appliances.

Creating an eclectic visual world of digital connectivity yet very humanized, bringing real laser beams to life. Both commercial films, European and Asian version, shape the base for a serial of use case web films, different print and online keyvisuals as well as a large amount of packshot variations.

See a curated set of concept art, styleframes and final work.

AGENCY  Heimat Hamburg  PRODUCTION The Marmalade