What is the best way to reveal the brand’s signature soft-reflex system? You simply have to sense through every single frame how it’s softening every step, how it’s energizing from sole to full body.

AGENCY & PRODUCTION  Yvonne Inlund & Freelance Team

An ode to nature and full sustainability — with a sensual journey through all states of Luup material. Revealing the world’s first fully recyclable & redesignable synthetic material, that is closing the circle. A choreography of textures, viscosity, shapes and colors in an endless loop from raw bit to product and back.

Creating a complete visual identity hand in hand with a new brand name, logo and communication strategy to initiate this innovative material.

AGENCY & PRODUCTION  Yvonne Inlund & Freelance Team

Evolving the brand’s aim into a contemporary narrative with abstract visuals.

A favourite and powerful combination, that is revealing the most creative synnergies: Developing and directing a 3D animated brand reveal film based on a new 3D and 2D integrated logo & CI, that I designed.

AGENCY & PRODUCTION  Yvonne Inlund & Freelance Team

Visualizing the origin of sound experience from ear to speaker covering realism in aesthetic visuals while celebrating the product itself. All coming together in the latest BMW. A collage of 3D animation, product shooting and mixed media melting into one bold experience.

AGENCY  Jung von Matt Alster / Next  PRODUCTION  Deli Creative Collective